“What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language.”

A word on wardrobe

Your outfits will make a huge difference in your photos. Everything from color to shape of the garments can highlight or dampen your image. In order to help you on your next branding shoot, I have put together a few tips around the topic of

Something to keep in mind: Monochromatic Outfits 

Limiting each outfit to one color palette is a great way to create a long and lean body line in your portraits. When pairing separates keep light with light and dark with dark, but they do not have to be the exact same color. Your top does not have to be an exact match to your bottoms.

1. Fit your form 

Fitted clothes work best for photographs. This applies to ALL BODIES. Outfits should hug your curves. (Loose, flowing skirts, wide legs pants or wide leg pants are fabulous as long as the bodice is fitted). Always choose tailored over loose and boxy.

2. Bring a variety of colors. Something light, something dark and a pop to bring out your eyes. Skip patterns that distract from your face. 

3. Think texture vs. patterns. 

Lace, ruffles, fur and ruching all add visual interest. 

4. Avoid cap sleeves. Sleeveless or 3/4 sleeves are most flattering. 

5. Look for a variety of necklines to change up your look. 

6. Don’t forget jewelry! Earrings that frame the face work really well with short hair. Various lengths of necklaces. 

“I think our bodies are beautiful, and I think celebrating them and being comfortable in them—no matter what age you are—is important. There shouldn't be any kind of shame or discomfort around it.”

All in all

Your wardrobe is important and you should feel good in what you decide to wear to your next branding shoot… But your photographer should be able to pose and direct you to bring out the best expressions and make that genuine connection!

So have fun getting dress up and remember this photoshoot is about you conveying the right message to your audience so they can get to know you better!

If you want to know how I help my clients prepare for their branding sessions, GIVE ME A CALL and let’s set up a consultation!